It’s always been cool. The phrase you’re looking for is “wrongly popularized by a rip-off teen romance novel that illustrates it as relationship-abuse.”
Come inside
for the ride,
Your deepest darkest fears.
The best night
of your life,
you're never leaving here.
The unknown,
the unseen,
is what you're gonna find.
Witness this,
witness that,
until you lose your mind!